COUTT success story

World leaders in Private Banking and Wealth Management, Coutts Bank upskill their leadership team with a Suada Persuasion Workshop.

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Coutts is one of the oldest private banks in the world and has a reputation for a personal approach to private banking and wealth management. Coutts pride themselves on relationships with their clients and their award winning team deliver an outstanding level of service.

- Coach Leadership Team

- Deliver a Keynote

- Workshop on Influence Techniques

The Task

Suada founder, David Thomson, was hired as a keynote speaker and delivered a speech to the Coutts team around the power of persuasion and influence. Learning how to communicate optimally and how they can better serve their clients. David also prepared a coaching session and delivered it to their senior leadership team.

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The Action

Because of the success of the initial keynote, Coutts senior leadership team saw an opportunity to work further with Suada and hired David to deliver a coaching session. This session was extremely well received and focussed on the art of storytelling and how to frame your message.

The Results

David opened the minds of Coutts staff to a new way of thinking when communicating with clients. Leaning on his 30+ years of business experience and how working with world leaders in the field of Behavioural Science and Mindset Coaching, David was able to help the Coutts team become more compelling, and grow even more fruitful relationships with their clients.

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