The UK Sales Director for Premier Global, Sean Grant, wanted a way to deliver top quality Sales Training to his team, who were all working remotely during the pandemic. A team of 15 individuals plus team leaders who wanted to add some structure, rigour and knowledge to their current sales process. Sean wanted the team to have a deeper understanding of the fundamentals of selling and introduce persuasion and influence into their process.
Premier Global success story
Industry leading fitness business, Premier Global, consulted Suada for a range of sales training to be delivered virtually during the pandemic.
About Premier Global
With over 50 years of experience in developing leading health and fitness professionals, Premier Global truly understands what it takes to succeed. In 2016, they partnered with the National Academy of Sports Medicine (NASM) – the leading Personal Training authority in the USA – to set a new benchmark in fitness qualification.
- Delivered a Virtual Influence Workshop
- Increased average basket size
- Partnered together to embed the Suada Platform into their business.
The Situation
The Task
Sean discussed his desires with the Suada team and we mapped out a plan for how we could deliver our training to suit their needs. The key deliverables that they wanted to achieve were to:
- Increased Average Order Value of Sale
- Increased number of sales
- Increased Cross Selling and Upselling
- Empower staff to be confident when selling
The Action
In order to achieve these results we planned a series of actions to deliver on our promise. The action plan was...
- Two day virtual workshop on decision science
- 12 Week Sales Mastery Course on the Suada mobile app
- Weekly coaching sessions with the teams to embed the learning
- Access to the platform to create their own courses!
The Results
Results began to happen almost immediately, the Premier team became more aware of the conversations that they were having and started to implement the new techniques they had learnt. The average basket size of orders began to increase, the team had increased the average order value of the sale as well as increasing the number of sales!
The Suada mobile application that the training was delivered on was incredibly well received, the Premier team loved the social learning aspect and being able to work with a coach to be guided through the learning all from their phone.
The biggest result of all was that now Premier are beginning to implement the Suada learning application as their own internal training platform. Meaning that they now have begun creating bespoke courses for their staff, using our unique pedagogy for long term retention!
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