Case Study

World leaders in Private Banking and Wealth Management, Coutts Bank upskill their leadership team with a Suada Persuasion Workshop.

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About Coutts

Coutts is one of the oldest private banks in the world and has a reputation for a personal approach to private banking and wealth management. Coutts pride themselves on relationships with their clients and their award winning team deliver an outstanding level of service.
Key Outcomes
Coach Leadership Team
Deliver a Keynote 
Workshop on Influence Techniques

The Task

Suada founder, David Thomson, was hired as a keynote speaker and delivered a speech to the Coutts team around the power of persuasion and influence. Learning how to communicate optimally and how they can better serve their clients. David also prepared a coaching session and delivered it to their senior leadership team.

The Action


Because of the success of the initial keynote, Coutts senior leadership team saw an opportunity to work further with Suada and hired David to deliver a coaching session. This session was extremely well received and focussed on the art of storytelling and how to frame your message.
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Case Study
Coutts skills up his leadership
team on persuasion
techniques with 1-day
workshop.
Coutts Logo
About Coutts

Coutts has a world-renowned reputation for a personal approach to private banking and wealth management.
Key project features
Keynote speaking
Coaching
Workshop
The Situation

In 2016, Coutts was looking to bring a keynote speaker to their conference. Their challenge was to find the right person to speak about persuasion and influence.
The Task

Suada’s founder, David Thomson, was hired as keynote speaker and delivered a speech about persuasion and influence. David also prepared a coaching session and delivered it to the senior leadership team.
The Action

David Thomson initially prepared and delivered the keynote speech and this attracted the senior leadership team into coaching them.David delivered a 1-day workshop on framing and storytelling.