"As a successful sales director I always look to build a best in class team (why bother if that isn’t your goal) so I put a lot of effort into helping team members develop to their fullest potential. Over the years, I have seen a lot of sales trainers and coaches recycle, repackage and sometimes refresh what “good looks like” but the same old content can only get your team so far. This time I wanted something that would permanently elevate the teams performance and having some familiarity with the science behind persuasion I was keen to explore that further.
My network turned up SUADA and I knew immediately upon meeting David that he could bring something fresh, compelling and “next level” to the party and that phrase is exactly how my team have described their journey over the last few weeks. As one of a small select group, personally trained by Dr Robert Cialdini, David has a deep knowledge and understanding of his subject matter. When Influence is coupled with the other topics in the programme including Opening, Framing, Fact Finding & Negotiation to name just a few, the result is a comprehensive and compelling learning journey. Even the simple foundation of keeping a Positive Mental Attitude is brought to life in a fresh, informative and practical manner.
David has walked the walk and is focused on delivering the content in such a way as to help delegates internalize the theory but crucially how they can immediately embed it in their day job. I have worked in the learning sector for 15 years so I can say with confidence that the SUADA blended learning approach truly nails it. No matter how long you or your team have been in sales, no matter how much you think you know, I am 100% confident that you will take on new performance enhancing techniques from working with David. By fully engaging in this training, even the most battle hardened, cynical salespeople I know have had their eyes opened to a new definition of “what good looks, sounds and feels like”.
— Sean Grant
UK Sales Director
Premier Global NASM