Self-made sales virtuoso and serial finance entrepreneur on a mission: bringing ethical persuasion to the world.
David’s is the quintessential rags-to-riches story. Born in what the news dubbed “the worst village in Great Britain,” he grew up poor and repeatedly changed homes and schools. He joined the Army at 16, worked in a shoe factory at 21, then ended up selling mortgages door to door. That’s where it all started.
With zero experience and no formal education to boot, David found himself learning about finance and insurance completely from scratch. And with just commissions to pay the looming bills, he had to become good fast, so he devoured everything he could find on pitching, storytelling, mental attitude, neuro-linguistic programming and, ultimately, the psychology of persuasion and influence.
These new tough beginnings turned out to be a blessing in disguise.
While his colleagues swamped clients with complicated jargon, David would explain complex finance topics in everyday language. They’d casually ask for ‘just a couple thousand quid more’, but he’d understand, having grown up poor, how much money mattered to the ordinary person. And all the way, he’d use the teachings of psychology, influence and persuasion to forge honest relationships with clients and close deals naturally.
The results showed. Two years and a couple of finance jobs later, David was a leading firm’s #1 financial advisor in the whole of the UK. Before age 30, he launched his own business: a lending lead-generating powerhouse that soon branched into insurance, property sales and law.
All the way through, he taught financial advisors, clients, employees and partners the secrets of persuasion and influence, magnifying both his and their results. Eventually, his expertise and the business focus of his Hannah Corporation became so education-oriented that the tagline became ‘life made a child’s play.’