Sales Mastery

About This Course

The Sales Mastery course will help you understand and apply the science of persuasion to influence others naturally and ethically. With this approach you’ll bring an advantage to the negotiation table that keeps you in the driver’s seat. You’ll learn to enjoy selling through genuine dialogue, never having to pitch or push for the close.

What You’ll Learn

How to build genuine relationships with anyone.

How to overcome objections even with the most cautious prospect.

How to motivate action when you’d ordinarily hear, “I’ll think about it”.

How to stay in control and consistently convert leads into sales.

What’s Included

30 days of immersive research-based learning

Flexible self-paced on-demand learning

Structured weekly masterminds with cohort & certified coach

Assessments to track progress

Cohort of like-minded ambitious learners to grow with you

Access to Suada’s mobile-first learning platform

5 Star Rating on TrustPilot

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What People Say

Who this is for:

Sales People: Close more deals with more consistency and propel your career forward.

Professionals: Lead with confidence, overcome obstacles and experience more success with any goal.

Business Owners: Train your sales force to be top-performers and watch them meet and exceed all their goals.

Anyone: Learn how to communicate more effectively for greater influence and impact in all of life.

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PMA

PMA / NMA / Inertia / Self Starters / Karma / Reciprocity / Conscience

The way you choose to view a situation can drastically change your life. A negative mental attitude can be detrimental and inhibit growth. But a positive mental attitude will help you make the best out of any situation and achieve greater goals. In this module, you’ll learn the essential elements of PMA so you can be conscious of your attitude all the time. You'll gain the tools you need to overcome inertia, stay in control of your attitude and approach any situation with a mindset for success.

1

Positive Mental AttitudeStart with positive thinking to increase achievement in all of life.

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PMA

PMA / NMA / Inertia / Self Starters / Karma / Reciprocity / Conscience

The way you choose to view a situation can drastically change your life. A negative mental attitude can be detrimental and inhibit growth. But a positive mental attitude will help you make the best out of any situation and achieve greater goals. In this module, you’ll learn the essential elements of PMA so you can be conscious of your attitude all the time. You'll gain the tools you need to overcome inertia, stay in control of your attitude and approach any situation with a mindset for success.

2

FramingLearn to present your case well and in the best possible light.

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Framing

Pre-frame / Re-frame / De-frame / Prize Frame / Frame Control

When presented with the same information why does one customer enthusiastically decide to buy and another walk away? The difference is in the framing effect. In this session, you’ll learn how to use frames to present options and highlight features that motivate customers to buy. We’ll examine the five types of frames and how you can use them to adapt, change and reposition customer perspectives. We’ll also look at case studies on framing from global brands like McDonalds.

3

MemoryTrain your brain to retain information so it’s yours for life.

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Memory

Forgetting Curve / Circuit Learning/ Mind Mapping / Feynmann Technique / Levels of Learning

Think about how much you’ve learned that you’ve already forgotten. It’s probably a lot. The brain has a tendency to get rid of 90% of what you learn within 30 days. In this session, you’ll discover how to capture and encode information so what you learn is yours for life. We’ll explore the different tools and approaches to integrate and retrieve information. We’ll also analyze the science behind memory and give you a step-by-step guide to ensure anything you learn can be easily recalled.

4

Fact FindingKnow your customer better before you start to sell.

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Fact Finding

Knowing Your Customer / Building a Belief / Essential Habits

Why is it crucial to really know the customer right in front of you? In this module you’ll learn the key strategic process to have in place before you engage with a customer and why it's important to building the relationship. We’ll start by organizing an optimal client journey and then converting that into a documented process. You’ll learn how the structure of a fact-finding document reveals the mindset of your customer, builds enthusiasm and keeps you in control.

5

OpeningOpen the sale in a way that widens your prospect’s point of view.

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Opening

Fast & Slow Thinking / Three D’s / Broad Concept / Questioning Funnel / Big Fat Claim

First impressions matter. In sales, a first impression can make the difference between winning a lifelong customer or walking away empty-handed. In this session, we’ll show you how to open any interaction, so you’re perceived as a confident, trustworthy professional. Having the tools to discover, design, and deliver while keeping clients fully engaged will give you the competitive edge you need to be successful.

6

QuestionsLearn the questions to ask that get your desired response.

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Questions

Question Types: Checking / Surface to Deep / Contrast / Active / Phrases / Compare

How do you keep clients fully engaged throughout the sales process? You have to ask great questions. In this module, David will introduce you to the different types of questions that engage, empower and compel customers to want to work only with you. With this knowledge, you'll stay in control of any interaction. You'll help customers create a unique set of buying criteria that only you can meet.

7

SocratesLay the foundation of conversation with the 6 types of Socratic questions.

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Socrates

Technique / Probing Questions / Clarification Questions / Viewpoints & Perspectives / Questions about Questions

Want to learn from one of the wisest philosophers to ever walk the earth? Here’s your opportunity. In this session, we'll explore how the powerful method of Socratic questioning forms the foundation of all sales. We'll take a deep dive into the main approaches to Socratic questioning and explore the various methods of application. You’ll also learn the framework for effective Socratic questioning and why mastering this technique is your key to consistency and client engagement.

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PitchingUse the right words to inspire and win over your prospect.

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Pitching

One Word / Questioning / Subject Line / Rhyming / Pixar / Elevator / STRONG

There’s someone out there right now who needs your product. The problem is, your list of facts and features is boring them. So, what can you do to gain their interest and save the day? Learn the art of storytelling. In this module, David will take you through the different types of pitches, which one to use when and how to maximize their effectiveness. When you learn how to pitch in a way that piques your client's interest, you present your product in the best possible light - - and maximize your chances of success.

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NegotiationProvide win-win solutions to achieve successful negotiations.

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Negotiation

Stages / Rules / Tactics / Personalities

In any given situation there are predictable responses to a request. Knowing these responses allows you to feel in control and empowered in any negotiation. Here we’ll tackle the rules of negotiation as well as the tactics and different personalities that show up to the bargaining table. With these insights, you’ll increase your chances of a successful win/win outcome.

10

InfluenceLearn the 6 principles of persuasion discovered by leading researcher, Dr. Robert Cialdini. Influence

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Influence

Reciprocity / Liking / Authority / Social Proof / Scarcity / Consistency / Contrast / Unity

Influence is all about the shortcuts human beings take day in and day out when making decisions. By learning these shortcuts and understanding them you’re guaranteed to increase your chances of success in any endeavour. In this module, David takes you through the 8 milestones of influence persuasion masters recognise as the guides for human decision making. Your understanding of these shortcuts will aid you in accomplishing any mission and stack the odds in your favour.

11

NLPBecome an outstanding communicator by understanding the power of language.

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NLP

Maps of the World / Surface & Deep Strucutre / Future Pacing / Embedded Commands / Meta Programmes / Representational Systems

Language is an important part of everyday life. But how does language actually work? In this module you’ll be guided through the building blocks of linguistics so you not only understand what somebody is saying, but you understand what they mean. You’ll learn how to open language up, so when you communicate you can be sure to get your message across. Once you understand the patterns, ordering and sequences of language you can become a powerful communicator in any situation.

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ClosingClose in a way that leaves your prospect a happy customer for life.

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Closing

Summarising / Pre-Close / Trial Close / Alternative Choice Close / Transformational Close

Imagine a movie without an ending. Not only would it be a total failure, it would be a complete waste of time. A sales process without a proper close leads you straight down the same path. In this final training you’ll learn five ways to close a sale naturally, ethically, and effectively. With these skills you’ll be able to motivate any customer - even those prone to procrastination - to get moving and buy with confidence.

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