Principles of Persuasion (POP)

Digital Sales Training Workshop

Learn how to influence anyone — naturally, ethically and consistently.
2-days of digital interactive training
6 easy to learn research-based techniques
Hands-on practical simulation and exercises
You have a goal, but to achieve it — there is a catch. If you need someone else  to say "Yes" you may want to...
Influence your boss so you get the promotion.
Secure donors and influencers so you make an impact in the world.
Understand others better so you improve all your relationships.
Convince more customers so you get more sales.
Inspire co-workers so you can move your vision forward.
Communicate effectively so you win the negotiation.
No matter the opportunity you want to seize, the Principles of Persuasion (POP) workshop will teach you how to ethically and effectively influence others.
Master the six science-based principles and you will move people to change, act and say "yes"!
Raise your negotiation skills to the next level with a POP workshop
The persuasion principles are revolutionary techniques discovered through the research of Dr. Robert Cialdini.
They've helped presidents get elected. Led multinationals to build billion-dollar corporations. And catapulted individuals to the top of their fields.
Register Your Interest
"The POP Workshop has fundamentally changed the way I view human behaviour. This deeper understanding will guide my business in how we treat people, which as you know is the only way businesses succeed and endure"

Aaron Hammon, Akesis Inc
Your Digital Workshop Registration Includes:
Full access to Robert Cialdini's persuasion techniques and decades of research.
Limited number of places for more personalised instruction.
Workbook and training materials.
Expert instruction from David Thomson, one of only 7 trainers in the world licensed to teach all of Cialdini's methods.
Certificate of Completion personally signed by Dr. Robert Cialdini.
POP Workshop Certificate
Succeed as a Master Persuader
Read Motives
Uncover people's true desires to accurately predict and prepare for any objection.
Create Rapport
Use simple steps to craft and maintain a genuine relationship with anyone over time.
Boost Results
Make small changes in words or phrases to maximize effect and increase compliance.
Build Trust
Resist unethical manipulation and protect trust with ethical influence.
A Unique Opportunity To Accelerate Your Mastery
Since the 1980s, Dr. Cialdini has developed and licensed only two workshops to teach his research and share his insights. The Principles of Persuasion™ masterclass is one of the two. In only 2 days you'll learn the most powerful techniques to gain the advantage in any situation.
of leading behavioural science condensed, made accessible, and actionable.
Reciprocity, consistency, social proof, authority, liking, and scarcity.
Boost compliance up to 600% by using the right principles at the right time.
"The POP Workshop has fundamentally changed the way I view human behaviour. This deeper understanding will guide my business in how we treat people, which as you know is the only way businesses succeed and endure"

Aaron Hammon, Akesis Inc
Schedule Your Free Consultation
14th & 15th September Programme Overview
Monday 14th September 2020
09:00 -10:40
Introduction. Essentials of influence and persuasion
10:40 -11:00
Virtual Coffee break
11:00 -12:30
Principle #1 Reciprocity
12:30 -13:45
Lunch Break
13:45 -17:40
Principle #2 and #3: Liking and Social Proof
17:40 -18:00
Coffee break
18:00 -19:00
Practical exercises and case studies
Tuesday 15th September 2020
09:00 -11:00
Principles 4 and 5: Authority and Consistency.
11:00 -11:20
Virtual Coffee break
11:20 -13:30
Principle #6: Scarcity
13:30 -14:45
Lunch break
14:45 -17:00
Hands-on practice and conclusion
Secure your spot at POP today
60 spots total, selling out fast 🔥 Half-price offer ends soon.
14th & 15th September
£1,997.00
£997.00 plus VAT
Half-price Early Bird Offer
Register by 31st July 2020 to save 50%. Don't miss this opportunity!
Register Your Interest
Learn from real-world experts

Learning the science is one thing. But hearing it from a real leader in the trenches is another entirely.

Master instructor, David Thomson, has trained businesses, built businesses and revived businesses. He doesn't just understand the academia, he knows how to create real world success.

David is one of only 7 trainers in the world licensed to teach all of Robert Cialdini's methods.
David Thomson
CEO & Founder
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Can't make it on September 14th? Book an in-company POP
Get your very own POP masterclass customised to your team and organisation.
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