"In 2018/19 Dave was contracted as a consultant to BSI in the UK and then subsequently through Europe, Middle East & Africa for a period of 18 months. Dave transformed the mindset of our sales & marketing teams. Dave provided class room training in the UK, Dubai, Warsaw & Madrid & all our BSI sales team remain subscribed to his online training portal. This continues to enable reinforcement and peer to peer coaching to embed the training. He also provided support to our recruitment teams and drove a mindset change in how and who we recruit and how we attract talent to BSI. The combination of the training and the recruitment led to two years of the best performance in sales BSI has ever experienced in the EMEA region. We have less ‘empty seats’ which also drives results and growth & his training and support has led us to recruit different ‘types’ of sales people – who join bsi to learn & develop and to have careers. The training has led to a transformation of the ‘learning mindset’ within the sales teams, it has led to higher conversion rates as people apply the principles of persuasion including authority, scarcity, framing & pre framing amongst others. Dave has taught the sales team to think, to learn and to work hard. This is a real transformation for bsi and his guidance on ‘who’ we should recruit has really driven results. I have two senior leaders within BSI who participated in the course both saying they were sceptical at first but, both independently commented that it was the best training they had participated in in their whole life. One was in his mid 50’s and the other in his 60’s. The training has challenged the way we do things and challenged our mindsets and attitudes. All in all I unreservedly highly recommend Dave and his training and the impact it will have on your organisation."

"Suada has changed the way I work. Before I started Suada, I was stuck in a rut and wasn't improving or developing. With David's guidance (and persistence!) and the techniques taught through the program, I have gone up a level. It's changed my life and re-honed my skill set. It's shown me how little I knew about effective communication and selling. Every time I come back to the app I learn so much more. I can’t recommend Suada & David highly enough and will always be grateful for his outstanding guidance.Suada has changed the way I work. Before I started Suada, I was stuck in a rut and wasn't improving or developing. With David's guidance (and persistence!) and the techniques taught through the program, I have gone up a level. It's changed my life and re-honed my skill set. It's shown me how little I knew about effective communication and selling. Every time I come back to the app I learn so much more. I can’t recommend Suada & David highly enough and will always be grateful for his outstanding guidance."

"A must for anyone wanting to progress in their career or life. Having read books on influence and behavioural economics these topics have always interested me and I knew they were critical skills to master to progress in my career but I didn't quite understand how they all connected together. I started the Suada training with a goal of it helping me to achieve the next step in my career and land a new job. Suada has done just that, with David at the helm of my training, I have learned how you pull the pieces of the puzzle together to be a more effective, confident and persuasive communicator. Not only this but I recently achieved my goal and landed a dream job in a new country, the communication skills and confidence I have gained through this course were key to my success. And I love the ethics that are put across during the course, some people here persuasion or influence and will assume it is negative or used for unethical gains, but it is stressed in the course how this should be used ethically. If anyone, or a company, are thinking of using Suada for their training I cannot recommend it highly enough. Having completed a Master's degree and various other training, this would rate as one of the best investments I've made."

"I'm a 32-year experienced salesperson, and I did think I knew everything about everything. But in reality, I knew a little bit of something about sales and what helped me with this to create structures to my process. I would probably raise my game in terms of sales by 50% at least. And I was pretty good at what I did. But I think I could have been a whole lot better. And this is so for experienced people and inexperienced, this suits everyone. But I was experienced and it's taught me an awful lot. And I can't thank you enough for it, it has been brilliant. I think what he's done is it's made me more thoughtful ahead of time in approaching the situation. I think what your course makes you think about is a little bit more than, of course, by the way, but it makes you think about the questions that you are going to want to ask of the customer. What I like about the course as well and where it's helped me, even though I was a little bit this way, I like salespeople where I feel I haven't been sold to. And I think this course really enables you to become very good in sales without being a salesman. If you like. Oh, wow. Everybody in life could do this course, everybody has difficulties in their life at different times. I can't think of anybody who wouldn't help, at all. I always knew you were great at sales. But what I didn't realise was how great you'd become at teaching the subject of sales to people, so they understand it."

"Hi, my name is Gervie, Gervie Cerbo, and I work for BSI as a Business Development Executive and I've been here about a year now. So I've been in luxury sales, so we go through the kind of similar type of training. But the difference is that it doesn't actually go into it, as you know, in more depth as they influence training does so. We go through these different, you know, different aspects of how to sell and how to negotiate. But what the influence business training does, it gives structure to how you're supposed to apply the skills that you've learnt. So what's different now that I've done the influence business training is that I feel more aware, especially when I myself going somewhere as a client. I know exactly what other salespeople are doing to get me on their side. But then I also am more aware of where they go wrong in terms of what they could have done differently to have me on their side to get my agreement and my approval. And also, even just in personal situations, I go very Socratic, especially to my partner and to friends. I always use their words in terms of you said this, this and this and that. So wouldn't you agree that, you know, this is the best way to go forward? And, you know, it helps me get my way all the time."

"I was thinking, oh, my God, there's so many things I haven't been doing! And if I've been doing these things before, I would be so much further away, I would be there already, where I want to be. So, yeah, that's what I was thinking. That, it's so simple, why the hell am I not doing that. I think from the very beginning, you know, when you start talking about positive mental attitude, for me, just first moment of the course, I knew I'm in it. It's for me. And, you know, I'm going to get the best benefits from that. So, I mean, from the very beginning, honestly. Definitely, it makes me more relaxed, it makes me more natural as well and it feels like it doesn't feel like selling. It feels like, OK, guys, if you want to do it, it's perfect. Let's do it. Let's do it together. We can do anything together. But if you don't want to do it, I'm happy with that as well, there's no push, no nothing! It's just very fair, very good and healthy relationship with clients and with the whole process, which we are so scared of. I would recommend this course to anyone who is, first of all, scared of talking to people who wants to take their life to the next level, who wants to achieve something in their life and wants to help others, because eventually, this is helping us help more people to be who they want to be, to do what they want to do. And there is no barriers. There is nothing stopping us so we can actually reach a higher amount of people, so if you want to change your life, just do it! If you want to change the life of other people, do it!"